IIC- GNDECB organized workshop on Effective Sales and Marketing Strategies for Start-ups on 9th Jan,2026

Workshop on Effective Sales and Marketing Strategies 

for Start-ups 

A one-day workshop on “Effective Sales and Marketing Strategies for Start-ups” was organized by Institution’s Innovation Council (IIC) in association with Department of Electronics and Communication Engineering, on 09 January 2026. The session was delivered by Mr. Dhanaraj Gangshetty, CEO, Cpaxin Design and Distribution Pvt. Ltd., Bidar.

The workshop aimed to create awareness about the importance of sales and marketing for start-ups, with a focus on customer-centric approaches, digital marketing strategies, branding, and sales funnel design. The speaker shared practical insights using real-world case studies, highlighting challenges faced by start-ups in customer acquisition and revenue generation.

The interactive sessions encouraged student participation through discussions and Q&A, helping them gain clarity on market positioning and effective marketing execution. Overall, the workshop successfully enhanced students understanding of modern sales and marketing techniques, motivated entrepreneurial thinking, and provided practical exposure to real-time start-up ecosystems.